Category Archives: Tru Luv

It’s a Neon Summer ~ Bold & Bright

Neon Clothing for Girls
Neon Fashions

Summer Trend ~ Neon

Walking through the mall these days feels like a flashback to my junior high closet.  Seeing our girls wearing the same trends we rocked way back when can be a fun remembrance and is sure to get some laughs if you break out those photo albums.  Back in the day where MTV actually played music, 20 bracelets on each arm was just about enough, and the neon of course! Each generation puts their own spin on reoccurring trends and I am enjoying my second round of neon love with my tweens!  Over the coming weeks we will highlight the trends of the season so stay tuned.

Flowers by Zoe

Trend Highlights

Neon is not for the faint of heart, its bold and its bright. But girls are going crazy for it again this season. If she’s not a huge fan but likes the colors than neon accessories can add a touch of fun to her outfits. Check out our neon flip flops and accessories from brands like Super Trash. For full on neon fun or layering basics we suggest you check out Flowers By Zoe, Malibu Sugar, Supertrash, Little Mass, and Tru Luv. And to get her neon summer started we will be including a free neon bracelet with every order this week!
  Supertrash Tru Luv
Little MassSupertrash
Malibu SugarMalibu Sugar

Thank You For Making Our Boutique The Best!
We are so blessed to work with each of you and as always would like to send out a huge thank you for allowing us to do what we love every day : )
Everything But The Princess
Everything But The Princess
In This Issue
Neon Fashions For Girls
Neon Accessories
Shop Neon

Top 10 Looks for Back To School

Back to school? Are you crazy? On this first day of August, I’m thinking about what the kids are going to wear as they start school in just a few short weeks. Gone are the days of the nicely delineated Labor Day to Memorial Day school year that I had. Back then (you know, when the dinosaurs roamed the earth), we had a good, long summer. Plenty of time to get thoroughly bored and forget how to hold a pencil. And we were excited to go back to school!
Nowdays, they are starting earlier than ever, and the summer weather of August just isn’t right for those “cool” fall clothes. What’s a kid to do? Never fear:  Classroom inspiration is here! There are plenty of stylish ways to wear Fall Transition outfits that are weather appropriate and look great during those first weeks, then transition beautifully into the cooler weather of autumn. Check out Everything But The Princess’s back-to-school style guide for some great ideas for fresh, first-day looks.

Top 10 Back To School Transition Looks
1. Dress up a tee. Simple tops are the ultimate in versatile. The tee is a year-round staple that looks fun & funky and can be dressed up too. Pair with some bold accessories and fancy new shoes, and it looks like a million bucks. Tees can be worn with a cardigan or jacket for those cool mornings waiting for the bus and top shorts, skirts or pants nicely, depending on the weather. These days, tees come in such a huge variety of styles, with screen prints, sequins, peek-a-boo shoulders – and any sleeve length you like. They’re anything but plain! There’s sure to be a tribal top, dress-casual fusion tee or lusciously colored tee that will suit her fancy.
2. White. Well, it’s not Labor Day yet, now is it? Why not white? Crisp & clean, white looks fantastic with tribal prints, soft pastels and cheery brights. White cropped jeans will look great with dressy tees (see #1!), and a white jacket is the perfect topper for any back to school outfit. Anyway, here on the west coast, we don’t stand on ceremony-who needs rules? We wear white in good weather all year round. If you like to tone it down in the winter, simply switch to winter white, cream or ivory for a versatile look that matches anything.  White is one hot ticket!
3. Pretty pastels. Soft hues are easy on the eyes and come in lightweight and heavy fabrics to suit your weather and mood. Head-to-toe pastel is always a good choice, but it looks fantastic with white (see #2!) or black too. Pastels go nicely together as well, so feel free to mix & match.
4. Summer brights…in the fall. Bright colors are cheerful and totally school appropriate. Pair brights with black or brown to make them autumn-y, like topping a tunic top or short dress with a cardigan and finishing with leggings or opaque tights if it’s cool. Like this dress from Catimini’s fall 2012 collection – wear with or without the top underneath; with or without leggings (see #6!). It’s cute, cheerful and completely convertible. Desigual offers a stunning array of cheerful brights in prints and solids this fall too, with fall shorts, skirts, coats and dresses galore. See the Desigual Fall 2012 girls collection here.
5. Light jackets. Mornings are cool and afternoons hot. That means jackets! More than ever, there is a huge selection of jackets, shrugs and hoodies to suit every taste. A denim basic is fine – and you can pick 3/4 sleeves, cropped or classic styles in every color of the rainbow. Hoodies are still super popular, owing to their versatility and overall comfort. Who doesn’t have a favorite sweatshirt? And then of course there are twists on the classic blazer. Like this striped 3/4 sleeve jacket from Hannah Banana. Vests are a great variation on this theme too, perfect with long or short sleeves–even over a tank!
6. Layered. Layered is in. And it’s a great way to express yourself with plenty of mix & match choices. Fall shorts are hot for a reason: she can wear them layered with tights or leggings, with longer shorts underneath, with knee-highs or bare-legged for the perfect level of comfort. And oh how cute! Like these schoolgirl shorts from Brums, shown here with a tee and blazer and over striped tights. Also looks fantastic over short boots with knee-highs or legwarmers and bare legs. And they are looking fantastic for fall! Wow! Look at all these shorts! Layering also works great with dresses, as you can pair a dress with long sleeves underneath or a shrug over the top and then add leggings, tights or legwarmers when things get cool.

Eliane Et Lena Navy Tina Jacket  *Preorder* Eliane et Lena Fall 2012

7. Boho. Bohemian is chic, and if your gypsy girl likes the details of flowers, beadwork and accessories, this look is perfect for her. Layers of pretty colors with ruffles and prints are fun and attractive. Don’t forget to top it all off with a pretty scarf like this Luna Scarf from Eliane et Lena.
8. Schoolgirl. Okay, I realize this is obvious, but skirts and knee-highs, plaid, pleats and peter pan collars really are cute for school. Mix & match styles for short or long sleeves, tights or bare-legs and boots or flats – everything comes together prim & proper and perfect for back-to-school!
9. Twirly Skirts. Feminine, funky or cute – short skirts are the perfect fall transition item. Whether they are gathered, dirndl style or tiered, skirts give her room to move and play (especially with Monkeybar Buddies) and look dressy enough for lunch with grandma. And they are definitely cute! Like this darling City Girl polka dot tiered skirt from Lipstik. Pair with a 3/4 sleeve top for a go-anywhere look that dresses up or down nicely, then with tights & boots when the weather gets cooler.
10. Ultra-high Sneakers & Boots. Comfortable and breathable canvas sneakers are ultra-hip in sky-high heights. Like these Penelope Wildberry for Ooh! La, La! Couture High Tops shown here with the Coco dress from Ooh! La, La! Couture. They are perfect for playground and they look fantastic with dresses & skirts, shorts and jeans.

The first week of school is so exciting, and kids really want to make a good impression and look their best. With these fall transition ideas, they can look fantastic without being uncomfortably hot. For more great back-to-school fashion ideas, visit

New Fashion Trend – Western Cutie – Little Mass & Tru Luv Spring 2011 Preorders

Little Mass "Coco Daisy"

Yeehaw! We love when designers start a new trend. This season, Little Mass and Tru Luv’s Spring 2011 preorders have a hint of western in them. Forget the dirty Wranglers and spurs, these western-inspired fashions for girls are sophisticated and high-class. Adorable cowgirl boots are optional!

Be the starlet of the West in this lace ensemble –The Little Mass “Coco Daisy” Ivory Lace Dress w/ Belt . Of course, this dress can be worn without the cowgirl boots and hat for a non-western look. This dress is pretty with or without the coordinating belt, as well.

Take on the Wild West with frills and cute

"Coco Daisy" Denim and Lace Dress

denim! The Little Mass “Coco Daisy” Denim & Lace Dress is perfect for princesses and rodeo stars alike.

Tru Luv Spring 2011 Preorders

Another adorable girl’s dress is the Tru Luv Chambrey & Ivory Lace Belted Dress.This pretty dress mixes lace and denim ruffles for a darling effect. The unique leather belt makes this girl’s boutique clothing a must-have Spring 2011 girl’s fashion.

These western outfits are perfect for little princesses who have rodeos to perform in or for little girl’s who participate in little girl pageants. These cute boutique girl clothing will add personality and charm in any performance.